PUGH = GOD
Conjuring a macabre phantasmagoria that unfurls before your eyes like a sinister but beautiful bloom, Insensate showcases the brutal geometry and raw creative fire of Gareth Pugh's A/W 2008 collection to truly bewitching effect. Set to a thundering, atmospheric soundtrack specially devised by artist Matthew Stone and utlising Pugh's twin cinematic inspirations of Predator and The Wizard of Oz as an aesthetic starting-point, this film takes us on a mesmerising, monochrome whirlwind ride, creating a chilling yet compelling world of complex reflection, refraction and glittering incandescence melting in and out of inky black.
this blows my mind. i want to live in this video forever, if that's at all possible xD


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